GREETINGS!
I juggle riffs, cricket balls, sketches, and deep dives, while building communities, running affiliate campaigns, and rocking social media marketing for brands. I turn creativity and strategy into engagement, conversions, and impact, whether on stage, on the pitch, underwater, or behind a marketing dashboard.
Now let’s deep dive into my work coz that is what brought you here..
Lifetime Stats
Spends: $16M+
Registrations: 925K+
Deposits: 138K+
Communities: 700,000+ followers
Views: 1.9B+
Affiliates Managed: 350+
Engagement Rate maintained: 2.68%
Across social media, performance, and influencer marketing to affiliate programs, media buying, and community management,
I’ve done it all strategically, creatively, and with a healthy dose of caffeine. Basically, I turn clicks into conversions and audiences into loyal communities.
PS: Ignore Michael & checkout – The 3-C‘s
Content
Tokenty
Duration: June ’25 – Present
Total pieces of content published: 30+
At Tokenty, I’m currently handling everything from creating SEO-friendly, informative blogs in very informal manner. Main purpose is
i) To polish my web3/crypto knowledge,
ii) Cover major conferences and publish content around it
iii) Open the website 6 months down the line to affiliates and ads.
iv) Setup very meme-friendly community to vent out ups/downs(mostly downs).
Campaigns
Campaign: Baazi Jeet Ki (Chance to win)
Brand: Parimatch (2022-2023)
Reach: 100M+ (organised/un-organised)
Spread Across: All social media, TV ads, Radio Ads, OOH
Ideated the campaign, signed Dale Steyn as the brand ambassador, shot 2 TV commercials and numerous social media posts. Campaign delivered a massive success in creating a mass brand awareness and helped brand attain 188% hike in organic traffic and boosted conversion rate to 23% from 14%.
Campaign: Lagi Shart (Wanna bet?)
Brand: Fun88 (2021-2022)
Reach: 65M+ (organised/un-organised)
Spread Across: All social media, TV ads, Radio Ads, OOH
Ideated the campaign, signed Darren Sammy as the brand ambassador, shot 3 TV commercials and 10- P2C’s along with a product video. Brand gained high organic traffic, recall and helped other marketing efforts convert better.
Campaign: Asli khiladi (Real Player)
Brand: KHL (2023-2024)
Reach: 148M+ (organised/un-organised) EP: 8
Spread Across: YouTube & Instagram
Ideated the campaign, setup a comedy podcast show with top stand-up comedians. All the content made (organised/un-organised) helped the brand establish & deliver the brand tone – witty and sporty.
Communities
That’s just a glimpse. My WordPress can’t quite handle all the content, campaigns, communities, and caffeine behind it.
If my work, ideas, and dry humor caught your eye, let’s take it offline, book a call!
Ayush : Metalhead. Cricketer. Artist. Scuba Diver. Social Media Maverick. 